How are you marketing your comic?

we recently asked the question "what is everyone doing and why?" in relation to marketing practices.
we could only speculate based on limited observations, but in order to give real advice we need to survey what the most common marketing practices actually are.
we want to know what platforms you use, how regularly and what format your posts come in.
and if you have marketing campaigns or just post regular updates.
and how effective it seems to be.
also anything else you think would be relevant to the survey.
if we gather enough data it should help us determine what some people are doing wrong and how they can do better.